SWOT Analysis Nike, Inc.

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SWOT Analysis Nike, Inc.

This SWOT analysis is about Nike.

Strengths.

  • Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.

  • Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.
  • Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle.

Weaknesses.

  • The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.
  • The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.

Opportunities.

  • Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes.
  • There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.
  • The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.

Threats.

  • Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.
  • The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike's market share.
  • As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.

'If you have a body, you are an athlete' - Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years.

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JA <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/275w-solar-panel-275watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">275W Solar Panel</span></a></span></strong></em></h1>, the country’s biggest cell producer, also said shipments will fall sequentially, and it wrote off inventory in response to falling prices, driving down gross margins.Cell prices have fallen 59 percent <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/265w-solar-panel-265watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">265Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> since Dec. 27, according to Bloomberg New Energy Finance <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/270w-solar-panel-270watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">270W Solar Panel</span></a></span></strong></em></h1>. Seven companies reported lower gross margins since yesterday and three said margins <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/265w-solar-panel-265watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">265W Solar Panel</span></a></span></strong></em></h1> have moved into negative territory, an unsustainable <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/260w-solar-panel-260watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">260W Solar Panel</span></a></span></strong></em></h1> level, said Hari Chandra Polavarapu, an analyst at Auriga USA in New York.“Liquidation is leading to suicidal pricing <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/255w-solar-panel-255watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">255W Solar Panel</span></a></span></strong></em></h1>.” Polavarapu said in an interview today. There are <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/270w-solar-panel-270watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">270Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> too many <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300w-solar-panel-300watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">300Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> in , he said, and they are cutting prices to maintain share <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/275w-solar-panel-275watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">275Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1>. “’s strongest manufacturers are sacrificing profitability <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/295w-solar-panel-295watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">295Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> because the weakest players <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/290w-solar-panel-290watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">290Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> still exist.”solar manufacturers expanded <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/285w-solar-panel-285watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">285Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> capacity faster this year while demand <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/280w-solar-panel-280watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">280Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1> growth slowed in Europe, the top regional market.“We are seeing a softening in the European market continue into the fourth quarter,” Suntech Chief Executive Officer Zhengrong Shi said today on a conference call <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/260w-solar-panel-260watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">260Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1>. “We expect that the fourth quarter of 2011 and the first half of 2012 will be a challenge for all solar companies.” Panel shipments for 2011 will be about 2,000 megawatts <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/255w-solar-panel-255watt-mono-crystalline-solar-panel.html"><span style="color: #ff0000;">255Watt Mono Crystalline Solar Panel</span></a></span></strong></em></h1>, down from an Aug. 22 forecast of 2,200 megawatts, Suntech <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300watt-solar-panel-300w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">300Watt Solar Panel</span></a></span></strong></em></h1> said.Pricing Has Collapsed’JA Solar said <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/295watt-solar-panel-295w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">295Watt Solar Panel</span></a></span></strong></em></h1> expects shipments of solar cells and <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/285watt-solar-panel-285w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">285Watt Solar Panel</span></a></span></strong></em></h1> of 310 megawatts to 330 megawatts in the fourth quarter, compared with 445 megawatts last quarter. Neither gave a forecast for next year.“Demand has not lived up to expectations <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/290watt-solar-panel-290w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">290Watt Solar Panel</span></a></span></strong></em></h1> and pricing has collapsed <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/280watt-solar-panel-280w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">280Watt Solar Panel</span></a></span></strong></em></h1> over the last three quarters,” Aaron Chew, an analyst at Maxim Group LLC in New York, said today in an interview. “Most of the major cell, wafer and module manufacturers are poised to report four quarters in a row of losses and this is just the first one <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/275watt-solar-panel-275w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">275Watt Solar Panel</span></a></span></strong></em></h1>.”Suntech reported a net loss of $116 million for the third quarter, or 64 cents an American depositary receipt, on sales of $809.8 million. JA Solar posted a net loss of $59 million, or 36 cents an ADR <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/270watt-solar-panel-270w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">270Watt Solar Panel</span></a></span></strong></em></h1>, on sales of $388 million.Falling MarginsGross margin <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/30kw-wind-turbine-30kw-wind-turbine-generator.html"><span style="color: #ff0000;">30KW Wind Generator</span></a></span></strong></em></h1>, a measure of profitability after accounting for the cost of the goods <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/20kw-wind-turbine-20kw-wind-turbine-generator.html"><span style="color: #ff0000;">20W Wind Turbine</span></a></span></strong></em></h1>, was negative 4.3 percent at JA Solar, down from 22.5 percent in the third quarter of 2010. Suntech’s <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/265watt-solar-panel-265w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">265Watt Solar Panel</span></a></span></strong></em></h1> margin fell to 13.3 percent from 17.9 percent.Hanwha SolarOne Co. <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/20kw-wind-turbine-20kw-wind-turbine-generator.html"><span style="color: #ff0000;">20KW Wind Generator</span></a></span></strong></em></h1> reported gross margin of negative 10.8 percent, down from positive 24 percent a year earlier <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/290watt-solar-panel-290w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">290W Poly Crystalline Solar Panel</span></a></span></strong></em></h1>, and LDK Solar Co. fell to negative 3.6 percent from 22.2 percent.Margin also decline at Canadian Solar Inc., which released its results today, and at <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/280watt-solar-panel-280w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">280W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> JinkoSolar Holding Co. and Trina Solar Ltd, which both issued reports yesterday.All wrote down inventory in <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/3kw-wind-turbine-3000w-wind-turbine-generator.html"><span style="color: #ff0000;">3000W Wind Turbine</span></a></span></strong></em></h1> the third quarter except Suntech, which did so in the second.<h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/30kw-wind-turbine-30kw-wind-turbine-generator.html"><span style="color: #ff0000;">30W Wind Turbine</span></a></span></strong></em></h1> rose 17 percent to $2.62 in New York. JA Solar rose 5.3 percent to $1.60, LDK gained 6 percent to $3.00, Canadian Solar increased 13 percent to $2.48 and Hanwha climbed 15 percent to $1.39.Not long ago, British Prime Minister David Cameron pledged to support the Siemens <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/5000w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">5000W Vertical Axis Wind Turbine</span></a></span></strong></em></h1> in Hull’s maritime construction equipment manufacturing plant. The program will renewable energy key to economic growth as the UK <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/2000w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">2000W Vertical Axis Wind Turbine</span></a></span></strong></em></h1> industry breakthrough.After 20 years of development, the global offshore wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/3000w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">3000W Vertical Axis Wind Turbine</span></a></span></strong></em></h1> technology is relatively mature. Compared with onshore wind farms, offshore wind farm with wind energy resources are very stable, do not take up valuable land resources, environmental impact <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/10kw-wind-turbine-10kw-wind-turbine-generator.html"><span style="color: #ff0000;">10KW Wind Generator</span></a></span></strong></em></h1>, etc, <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/295watt-solar-panel-295w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">295W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> and offshore wind power is generally close to the traditional load centers, to facilitate power consumptive, replacing the long-distance transmission problems. Therefore, the United Kingdom, Germany, Ireland, Denmark, Belgium, the Netherlands, Sweden and other European countries have increased efforts <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/285watt-solar-panel-285w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">285W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> to develop offshore wind power.In 2010, the global offshore wind power installed capacity was added 1.444 million kilowatts, an increase of 110 percent of the global wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300w-wind-turbine-skywing-300watt-wind-turbine.html"><span style="color: #ff0000;">300Watt Wind Turbine</span></a></span></strong></em></h1> new installed capacity of 3.7%, mainly in Europe, the United Kingdom, Denmark, Belgium and Germany. Maritime New England in 2010 of which 925,000 kilowatts installed capacity, as the global offshore wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/1kw-wind-turbine-1000w-wind-turbine-generator.html"><span style="color: #ff0000;">1KW Wind Turbine</span></a></span></strong></em></h1> leader, is expected in the coming years will still maintain its leading position.According to the European Wind Energy Association (EWEA) report, the United Kingdom not only in the construction of offshore wind farms outnumber other countries <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/500w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">500W Vertical Axis Wind Turbine</span></a></span></strong></em></h1>, it is almost swept all the first half of Europe into the sea fans.Britain has a total length of about 11,450 km of coastline, offshore wind resources. “In the best wind resource areas <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/400w-wind-turbine-400watt-wind-turbine-generator.html"><span style="color: #ff0000;">400Watt Wind Turbine</span></a></span></strong></em></h1> , the annual average <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/200w-wind-turbine-200watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">200W Wind Turbine</span></a></span></strong></em></h1> wind speed can reach 8 meters / sec <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300w-wind-turbine-300watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">300W Wind Turbine</span></a></span></strong></em></h1>.” UK Renewable Energy Association, offshore wind power project, said chief officer Bidemadi root. In fact, according to the British Royal Property Bureau, the UK has a commercial development of wind power projects of total value of up to 48GW <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/1000w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">1000W Vertical Axis Wind Turbine</span></a></span></strong></em></h1>, about the whole of Europe’s total offshore wind power 1 / 3 of its potential for offshore wind power is about the current UK Power consumption 3 times. “Britain already has 1.3GW of offshore <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/5kw-wind-turbine-5000w-wind-turbine-generator.html"><span style="color: #ff0000;">5KW Wind Turbine</span></a></span></strong></em></h1> capacity in Europe and the world are in a leading position.” Madigan said.European countries, <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/260watt-solar-panel-260w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">260Watt Solar Panel</span></a></span></strong></em></h1> Britain is the highest in the market, but also subsidies for offshore wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/400w-wind-turbine-400watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">400W Wind Turbine</span></a></span></strong></em></h1> project of the highest rates. The current UK offshore <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine"><span style="color: #ff0000;">Wind Turbine China</span></a></span></strong></em></h1> market share is close to half of the global share <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/5kw-wind-turbine-5000w-wind-turbine-generator.html"><span style="color: #ff0000;">5000W Wind Turbine</span></a></span></strong></em></h1>. The research department predicted that by 2017 the UK offshore <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/10kw-wind-turbine-10kw-wind-turbine-generator.html"><span style="color: #ff0000;">10KW Wind Turbine</span></a></span></strong></em></h1> generation capacity will reach 12 GW, the annual compound growth rate of 42%.According to Bloomberg News on August 1, the UK’s electricity and natural <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/2kw-wind-turbine-2000w-wind-turbine-generator.html"><span style="color: #ff0000;">2000W Wind Turbine</span></a></span></strong></em></h1> State Grid Corporation will invest £ 3.6 billion (about $ 5.9 billion) for new <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine/vertical-axis-wind-turbine"><span style="color: #ff0000;">Vertical Axis Wind Turbine</span></a></span></strong></em></h1> plant in 2012 and update the grid.Over the past four months, the British power company National Grid <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine/angel-wind-turbine"><span style="color: #ff0000;">Angel Wind Turbine</span></a></span></strong></em></h1> to cooperate with Norway, Norwegian and British construction to connect the submarine cable, <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/255watt-solar-panel-255w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">255Watt Solar Panel</span></a></span></strong></em></h1> the cable length of 800 km this provision, the world’s longest cross-cable, expected to be completed between 2017 and 2020 <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/600w-wind-turbine-600watt-wind-turbine-generator.html"><span style="color: #ff0000;">600Watt Wind Turbine</span></a></span></strong></em></h1>. By then, the Norwegian and British to achieve power through the cable swap, and share the North Sea offshore wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300w-vertical-axis-wind-turbine-generators.html"><span style="color: #ff0000;">300W Vertical Axis Wind Turbine</span></a></span></strong></em></h1>.Data show that the first six months of this year, the European sea to build 108 <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine/horizontal-axis-wind-turbine"><span style="color: #ff0000;">Horizontal Axis Wind Turbine</span></a></span></strong></em></h1>, of which 101 units are built in the UK waters. UK Energy and Climate Change Minister Chris Huhne, said the figures show the UK <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/3kw-wind-turbine-3000w-wind-turbine-generator.html"><span style="color: #ff0000;">3KW Wind Turbine</span></a></span></strong></em></h1> development in areas at an alarming rate. “Britain has undoubtedly become the home of offshore wind energy, we have natural resources and competitive advantages <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine/wind-turbine-accessories"><span style="color: #ff0000;">Wind Turbine Accessories</span></a></span></strong></em></h1> that we can lead the market and the competition in an invincible position <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/200w-wind-turbine-200watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">200Watt Wind Generator</span></a></span></strong></em></h1>.”EWEA pointed out that the UK wind power <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/2kw-wind-turbine-2000w-wind-turbine-generator.html"><span style="color: #ff0000;">2KW Wind Turbine</span></a></span></strong></em></h1> plan targets far more than other countries, built in the first half of the UK fans only its ambitious plans for a small part. All <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300watt-solar-panel-300w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">300W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> are expected to be completed grid,it will be for the United Kingdom 2240 megawatts <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/solar-home-power/solar-air-conditioner"><span style="color: #ff0000;">Solar Air Conditioner</span></a></span></strong></em></h1> of generating capacity. In contrast, the German wind farms built its <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/wind-turbine/hybrid-solar-wind-system"><span style="color: #ff0000;">Hybrid Solar Wind System</span></a></span></strong></em></h1> capacity is only 1 / 5, about 450 MW.However, EWEA’s report also pointed out that the construction of their fans will be some time between the grid <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/300w-wind-turbine-300watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">300Watt Wind Generator</span></a></span></strong></em></h1>. Britain in the first six months of the completion of the fan, only 68 wind turbines actually connected to the grid,representing about 2 / 3; Germany over the same period, only 32 <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/1kw-wind-turbine-1000w-wind-turbine-generator.html"><span style="color: #ff0000;">1000W Wind Turbine</span></a></span></strong></em></h1> to the grid.September 23, 2010, the world’s largest offshore <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/solar-home-power/solar-refrigerator"><span style="color: #ff0000;">Solar Refrigerator</span></a></span></strong></em></h1>, located in southeast England started Sani Sea upper hand electric grid <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/solar-home-power/solar-water-heater"><span style="color: #ff0000;">Solar Water Heater</span></a></span></strong></em></h1>. The total investment of more than 750 million pounds <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/solar-home-power/solar-water-pump"><span style="color: #ff0000;">Solar Water Pump</span></a></span></strong></em></h1>, installed capacity of 30 MW wind farm to generate enough electricity use of about 20 million households <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/400w-wind-turbine-400watt-angel-wind-turbine-generator.html"><span style="color: #ff0000;">400Watt Wind Generator</span></a></span></strong></em></h1>.“Although the British made a detailed offshore wind power development plan, but to really achieve this figure is not easy <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/product/solar-home-power/solar-fan"><span style="color: #ff0000;">Solar Fan</span></a></span></strong></em></h1>.” Study: the UK offshore wind costs about 7.2 pence / kWh, natural gas and nuclear power generation costs were 2.2 pence / kWh and 2.3 pence / kWh <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/275watt-solar-panel-275w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">275W Poly Crystalline Solar Panel</span></a></span></strong></em></h1>. By comparison, the cost of offshore <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/255watt-solar-panel-255w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">255W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> price is still too high.According to the United Kingdom last year submitted to the EU’s renewable energy action plan, the British government plans to build by 2020 a total capacity of 13 GW <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/270watt-solar-panel-270w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">270W Poly Crystalline Solar Panel</span></a></span></strong></em></h1>, about 3600 sea fans, for the United Kingdom <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/260watt-solar-panel-260w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">260W Poly Crystalline Solar Panel</span></a></span></strong></em></h1> has launched three offshore wind power project bidding. The broad scope of the tender <h1><em><strong><span style="color: #ff0000;"><a href="http://www.pvsolarchina.com/265watt-solar-panel-265w-poly-crystalline-solar-panel.html"><span style="color: #ff0000;">265W Poly Crystalline Solar Panel</span></a></span></strong></em></h1>, can reduce costs but also to develop new market participants, but also for offshore wind power to create long-term sustainable development has become a chain.

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